Chapter 4
This was an interesting chapter in terms of argumentation, the chapter basically discussed the various ways to make your argument stronger, and how to do so most effectively. More specifically, how to do so using the “Toulmin Model” of communication. In order to have an effective argument, there are many elements of the model a person must take into consideration. The first two parts claims and grounds are the most crucial. The claim is the whole reason for the argument, the issue you want to be resolved. A claim can be about anything such as “you should pursue this major in college”. The second part of the model and arguably the most important part of the model is supporting your claim with “grounds”. Grounds are more or less your sources of information, the facts to back up your original claim. As discussed last chapter, if you’re going into an argument knowing the values/beliefs of whomever is opposing you in the argument, your odds of succeeding in argument are much higher (P. 53-54).
I also want to discuss “Argument from Authority”. This is a very important concept in argumentation because in my opinion it's the easiest way to support your argument. Grounds are mainly made up of evidence, but can also include values and credibility. If someone of higher power, or with “more knowledge” on the subject, backs up your point, then you yourself look much more logical and knowledgeable on the topic at hand (P. 64). Say for example you are arguing that the Vikings are better than the Packers, you could go to ESPN.com and look at the “NFL Power Rankings” for this week and explain to your friend that all of those “experts” have the Vikings rated higher, so therefore they are the better team. (Of course they could rebuttal back to any point you make because Packers fans aren’t very reasonable about their team and are unlikely to have their values about the team change). (Also this is the only professional team in Green Bay, and only team in the NFL that is owned by the fans, so these fans are more defensive of their franchise).
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