In this blog post we will talk
about credibility. “Credibility may serve as a claim in an argument, but it’s most
important role is as a means to support a claim just as evidence and values.” Aristotle
defined credibility as “the support for a claim that is developed by the
decision makers’ perception that the arguer reveals competence, trustworthiness,
good will and dynamics.” It is important to realize that Aristotle focuses on the
decision makers’ perception as a key aspect in determining the arguer’s credibility.
The author also talks about the
different forms of credibility which influence the reputation of the arguer and
the perception of the decision maker. There are three forms of credibility
direct, secondary and indirect credibility. I will focus on direct credibility.
“This is the kind of credibility that you develop by making direct statements
about yourself.”
Direct credibility talks about
direct statements about yourself which can also be personal statements. Its is
interesting to note that personal testimony is a type of direct credibility
which is a form of evidence. When we use personal examples, we are building our
reputation as an arguer and the credibility is related to us as individuals. An
example of direct credibility is using one’s story to persuade someone’s
position on a topic. I can use my example as an immigrant to persuade someone on
why we should have ELL (English Language Leaners) programs in schools. Because
i can use my personal experience as a non-native speaker to justify my position
and credibility on the topic.
Great job in summarizing the chapter and defining direct credibility! I also like your example of stating your immigration status as direct credibility for ELL programs. I am an immigrant as well. Therefore, I could use my status as direct credibility in support of the same programs. In my blog post, I wrote about another type of credibility called secondary credibility. This is when you use someone else's credentials to gain more credibility. If we imagine that I was actually born in the United States, I would not be considered as credible as an immigrant who went through ELL programs when presenting your proposition - unless I had some extensive ELL teaching experience of course. However, in that case, I could use your endorsement of ELL programs to strengthen my credibility and have decision makers in schools take me much more seriously.
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