Chapter 6 mainly discusses the work that must be completed by you as the arguing party before presenting your argument to the audience. This is also known as “case building” we often see this type of preparation for arguments in the courtroom, as a lawyer builds their case for their defendant's innocence. The most important part of any argument is to be able to “identify the ultimate purpose”, in other words, what is the ideal outcome of the situation at hand? The best possible scenarios that you can achieve from making this argument? Knowing what you’re arguing for will change the outcome in the end, because how you present your case to the audience will show them how you want them to think about the situation. Like with the war on drugs situation, they started out with the narrative that they needed to stop drug use because it was becoming such a prevalent issue. In reality the fight turned full-force to the drug dealers and cartels themselves in order to stop the distribution of...