In Chapter 4, the Model of an Argument created by Stephen Toulmin is introduced in order to analyze arguments and explain their parts and interrelationships (Peterson et al, pg. 53). When evaluating an argument we use the model to identify an argument's claim, grounds, warrants, backing, qualifier, and rebuttal/reservation. As defined by the authors, a claim “is the end goal of the argument, and it is the place where arguments begin” (Peterson et al, pg. 53). Then, the grounds follow the claim which support the argument being made by answering questions that provide evidence. However, grounds are usually not enough for decision makers to “grant adherence to the claim” so they are backed up by warrants or a statement that adds value to the claim being made. Additionally, I believe that the rebuttal/reservation of an argument is essential to increasing the strength and influence over decision makers. When making an argument it is important to keep in mind how it can be questioned by the decision makers. If the questions made by the decision makers can be easily answered or at least addressed, then the argument has more value.
Additionally, this chapter also covers the concept of argument by authority which is when a claim is supported because it is presented by a credible individual (Peterson et al, pg. 64). I believe this is extremely relevant in our culture since many individuals support claims without having much backing information, simply because the source is someone famous or relevant. For example, when a famous reality TV stars starts using certain products and advertising them, people will just buy them and believe everything this person is saying. Instead of doing some research which can explain why the products can have positive/negative effects, they simply trust their source and believe in their credibility. Furthermore, I found it interesting how the authors relate definition by authority to the dictionary. As mentioned in the chapter, many of us tend to believe that “the dictionary is the final or only authority on word meanings” (Peterson et al, pg. 67) , but the authors believe the dictionary is actually the worse for this since they cannot be updated fast enough to keep up with the changes that occur. However, dictionary give general guide to strengthen arguments.
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