Chapter 7 focused on evidence, and how different types of
evidence can be effective forms of support. In my opinion, the most effective
form of evidence is personal experience, or evidence that speaks to the
relevancy of decision makers’ lives. Using personal experience can be effective
in arguments because usually, people don’t care about statistics, or at the
very least find them difficult to rationalize. This is even more true if
someone’s own personal experience acts as evidence in contrast of statistics.
For example, the Department of Motor Vehicle Safety claims that in 2016, 10,497
people died from alcohol related driving crashes, accounting for 28% of all traffic
deaths in the United States. This statistic shows that a significant number of deaths
result from drunk driving, and the dangers of drunk driving are well
communicated across all forms of media. The Department of Motor Vehicles certainly
has credibility when it comes it discussing traffic deaths, and so it would
stand to reason that people would take adherence to this argument when
presented with these statistics and make the decision to not drive drunk.
However, I know people in my life who will still make the decision to drive
while under the influence of alcohol, on the grounds that they had done it
before and everything turned out fine. This is a perfect example of people
weighing their own personal experience as more credible than statistics
compiled over thousands of traffic deaths. Statistics often aren’t effective
because they are impersonal, and a common response a person might have when
confronted with statistics is to say, “That won’t happen to me”. Personal
experiences, or even hypothetical examples, are the most effective form of
evidence to use as support for an argument because decision makers are more
likely to grant adherence to argument if they can relate to it.
There were a couple of terms I found in this chapter that I wish were explained a little more. First, the concept of uncritical responses to refutation is only covered briefly. I think that this is one of the most fundamental barriers to effective public argumentation in the United States right now. I find this issue most concerning for the liberal party. Recalling the last election and the concept of 'incremental' argumentation, I feel that people demonstrated a massive failure of critical thinking by voting for third parties or not voting. People who were disappointed with Hillary Clinton's candidacy in place of Bernie Sanders decided to either continue voting for Bernie or not vote altogether. Neither of these strategies amounted to effective support of their cause, and they constitute the uncritical "knee-jerk" reaction described in this chapter. In this case, uncritical response to opposition worked directly against the interests of the decision-makers. A...
I would agree with what you say about personal experience being the strongest form of evidence. You mentioned over ten thousand people died from alcohol related accidents, seeing the statistics is one thing and one way to warn people about drinking and driving or going in a car with someone under the influence.
ReplyDeleteI think that your example definitely shows that personal experience is powerful in the personal sphere, even when it encourages decisions that are likely not the best for the safety of the person or people involved.
ReplyDeleteAnother example of personal experience related to DUIs is the use of people whose lives have been damaged by it. Often PSAs use personal testimony from people who have caused harm to others by driving under the influence, or people whose lives have been affected by someone who drove under the influence. These advertisements are particularly effective because they demonstrate strong support against the decision to drive while under the influence but they cross over into the personal sphere. Often these ads show the same "it won't happen to me" attitude, but counter it by showing the effect. While these advertisements are meant to demonstrate a point to the public, they also confront arguments that take place in the personal sphere.