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Chapter 15

Argumentation in Business is something that can be complicated when defining what success is. According to the textbook there are 3 basic beliefs about what make a business successful. These beliefs are respect the individual, provide the best customer service of any company in the world, and drive for superiority in all things (pg. 242). These are fundamental principles that can provide a business with top success in anything they do. In argumentation of business success there are several indicators of what is making the business succeed or fail. One of these indicators is sign, sign can be used in business to measure a common trend within the consumers or the business profits. Sign is different from cause and effect in the way that the sign may indicate something without contributing to the cause (Pg. 251). For example, if Nike released a new pair of sneakers and the customers are giving great feedback on the product, then that could be a sign of future success. The only issue that can come from this, is that the sign could mislead the company if they only measure their success off of this. It could blind other important factors such as cost/benefit. Now I believe that a sign that a business product is failing isn't necessarily misleading. For example, if Nike received feedback on the sneakers that were negative and customers did not like them, then they are more likely to not release a similar pair. Given the signs of negative feedback, businesses are more likely to release a similar successful product given positive feedback rather than the negative feedback. This way they can predict that in the future their product has signaled success with hopes of future capital gain.

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